U.S. Travel Association and Travel Channel Promote the Benefits of Travel through PSAs
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The U.S. Travel Association and the Travel Channel have partnered to produce a series of Public Service Announcements (PSAs) that make the case to an economically-strapped public for why travel is important. Three fifteen-second spots focus on the benefits of travel for health, education, creativity and job performance, while a 30-second spot promotes the benefit of travel to people’s overall well-being.
The PSAs are now airing on the Travel Channel and are available to the entire travel community for free download at http://www.ustravel.org/marketing/travel-channel-psas. Travel industry organizations and associations are encouraged to link to the PSAs from their own websites and make them available to customers and constituents.
The U.S. Travel Association has been actively engaged in advocating for why travel matters, promoting its economic impact to policymakers and its impact on the bottom line to business leaders. It has created these PSAs to help in promoting the benefits of travel to individuals.
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