RV Industry News Blog

Click Illustration for Larger Image

Heartland Recreational Vehicles, LLC (“Heartland”), manufacturer of towable RVs in America, today that it has acquired the remaining active trademarks of the towable brands from Fleetwood Enterprises, Inc. As one of the leading former manufacturers of towable RVs in North America, Fleetwood has some of the most recognized and iconic brands in the industry.

“This is an exciting transaction for Heartland. Fleetwood’s towable brands have long been among the most widely recognized names in the towable RV segment, with loyal customers and an extensive dealer network. By acquiring the trademarks of Fleetwood’s towable products, we will enhance Heartland’s brand portfolio with industry leading names such as Prowler, Pioneer and Wilderness,” said Brian Brady, CEO of Heartland.

Mr. Brady continued, “In the last five years, Heartland has become one of the leading manufacturers of towable RVs and is the third largest manufacturer of fifth wheel RVs in the U.S. Our phenomenal growth and success has given us the financial strength to pursue the acquisition of Fleetwood’s legendary trademarks. We would like to thank our dealers and customers for their continued support of Heartland and we look forward to enhancing our industry leadership by continuing to create great products that our customers love.”

In addition to producing existing Heartland RV brands, the company expects to begin manufacturing towable RVs under the newly acquired brands over the next twelve months. Under the terms of the transaction, Heartland has acquired all active trademarks of the towables RV segment of Fleetwood Enterprises from a bankruptcy proceeding, and Heartland will not assume any liability for warranties or claims relating to existing sold and unsold Fleetwood manufactured products.

Click Illustration for Larger Image

Snowbirds have arrived at Arizona's RV parks in greater numbers than last year, and many are staying longer, according to private park operators and industry officials.

"We're doing extremely well. We're up about 16.5 percent in terms of occupancy," said Wendell Johnson, general manager of Palm Creek Golf & RV Resort in Casa Grande.

And while some snowbirds arrived early, others have booked extended stays well into spring. "We've gotten a sizeable number of three month reservations for February, March and April," he said.

An even more dramatic increase in winter visitors has taken place at Rincon Country RV Resort in Tucson, which has seen a 30 percent increase in winter visitors since November. "From November on, occupancies have been running steadily higher," said park owner George O'Leary, adding that his current winter business exceeds his 2006 figures by 4 percent.

Park operators attribute the increase to several factors, including a stronger economy, moderate fuel prices, an improving stock market, and a strong Canadian dollar, said Merlin Jones, president of the Arizona Association of RV Parks & Campgrounds.

Jones, who serves as general manager of Eagle View RV Resort in Fort McDowell, said his park has also seen a significant increase in visitors this winter. "It's a lot better than last year," he said. "We're up a good 10 percent. We're still receiving reservations for monthlies for February and March."

Desert's Edge RV Village in Phoenix has also seen an increase in its snowbird business, both in terms of daily and monthly visitors. "I'm very excited," said park owner Saundra Bryn. "For January, we were up 10 percent over last year. That's wonderful for us."

Not every park has had a significant, but in this economy, even modest gains are welcome.

"We're pleasantly surprised this year," said Jim Beach, general manager of National Mobile Development, which owns Mesa Spirit RV Resort in Mesa. "We're not phenomenally up. But we're up a couple of percent." About 60 percent of Mesa Spirit's RV sites are allocated for transient RVers, with the balance being by snowbirds who spend the winter in park models.

The Arizona Association of RV Parks and Campgrounds represents private campgrounds and RV parks and resorts across the Grand Canyon State. For help locating industry sources, statistics and other information about camping trends in Arizona, please contact Merlin Jones at (480) 789-5316 or email him at mjones@fmyn.com. Additional information on Arizona parks is available at www.azrvparks.com. Contact information for the parks referenced in this release is provided below:

• Desert's Edge RV Village, Phoenix, Saundra Bryn, (602) 672-8263 or [ e-mail ]
• Eagle View RV Resort, Fort McDowell, Merlin Jones, (480) 789-5316 or [ e-mail ]
• Mesa Spirit RV Resort, Mesa, Jim Beach, (480) 830-0338 or [ e-mail ]
• Palm Creek Golf & RV Resort, Casa Grande, Wendell Johnson, (800) 421-7004 or [ e-mail ]
• Rincon Country RV Resort, Tucson, George O'Leary, (520) 886-8431 or [ e-mail ]

Click Illustration for Larger Image

Thor Industries (NYSE: THO) announced today preliminary sales for the quarter and six months ended January 31, 2010. Sales in the quarter were $429 million, almost double the $227 million from last year. RV sales were $335 million, up 148% from $135 million last year. Bus sales were $94 million, up 2% versus $92 million last year.

Sales in the 6 months were $932 million, up 40% from $665 million last year. RV sales were $726 million, up 56% from $465 million last year. Bus sales were $206 million, up 3% from $200 million last year.

Backlog on January 31, 2010 was a record $711 million, up 81% from $392 million last year. RV backlog was $449 million, up 157% from $175 million last year. Bus backlog was $262 million, up 21% from $217 million last year. Cash, cash equivalents and investments on January 31, 2010 were $155 million.

"Thor's record backlog is indicative of improving RV market conditions and continuing strength in bus," said Peter B. Orthwein, Thor Chairman, President & CEO. "RV retail shows have been much improved so far this season which leads us to anticipate continued performance gains throughout 2010," he added.

Click Illustration for Larger Image

King’s Campers, is proud to announce that 2010 is the company’s 20th Anniversary. Family owned and operated by owners Ron, Mike, and Mark Gajewski and Les Stankowski, King’s Campers has become the North Central Wisconsin Area’s leader in the RV sales and service industry. These families together forged a company that has become synonymous with above-and-beyond customer care, dedication, integrity, and honesty.

The Gajewski’s and Stankowski’s are hard working and dedicated Wausau families that have taken a very small company originally established in 1967 by Ron Gajewski (then turned over to Roger King in 1972) located on Wausau’s West side to extraordinary growth since they re-purchased the business in 1990. Their “can do” approach to all things work related brought them to a cornerstone within 5 years of ownership; relocation. The families recognized the Wausau area’s future population development and took the innovative step of relocating the business to what was once an abandoned building located at 5507 Lilac Ave, Wausau in 1995. This location was seen by King’s Campers owners as a property that would provide them with the utmost visibility and also would provide the opportunity for expansion to better serve a growing population. As a result of this vision and drive, King’s Campers now covers 5 acres of new and pre-owned products and includes 12 service bays to repair or service any make or model RV. With approximately 40% of sales from out of state customers, Wausau is now on the “favorites menu” for GPS systems around the country.

Ron Gajewski, General Manager for King’s Campers stated, “Reaching this mile stone in our company’s history is a fantastic achievement. Twenty years has gone by so quickly, and yet at the same time, it feels like forever. So many things have happened in those years. But truly the best part is the customers. I’ve met so many wonderful people through this job. It’s just been a wonderful experience. I’m an engineer by trade and a sales person by choice because I really enjoy working with and meeting folks.”

“This anniversary is a true testament to our owners and staff. “ John Gajewski, Sales Manager added. “I truly appreciate all of them. They’ve all worked together to make this company what it is today. We all should be very proud of all the achievements King’s Campers has earned over the years. In looking ahead, we can easily look back to see what we’ve done right and use that experience to help us improve all aspects of our operation, to include continued partnering with quality manufacturers, and providing above-and-beyond service.”

King’s Campers is the North Central WI Area’s leader in RV sales and service. Selling KZ, Open Range, Salem, Tiffin, and Winnebago RV’s and servicing all RV makes and models. King’s Campers has been locally owned and operated since 1990.

Click Illustration for Larger Image

Jayco Jay Flight and Starcraft Autumn Ridge Travel Trailers

Jayco's Jay Flight and Starcraft Autumn Ridge travel trailers have been "green certified" by TRA Certification, Inc., an internationally accredited certification organization. The Jay Flight and Autumn Ridge travel trailers were awarded a Gold Level Performance Rating, making Jayco and Starcraft among the first RV manufacturers recognized for building products with green manufacturing processes and materials.

There are four levels of TRA's green rating for RV manufacturers: Bronze, Silver, Gold and Emerald. The Jay Flight Autumn Ridge travel trailers achieved Emerald ratings in three out of five categories (water efficiency, indoor environmental quality, and operation and maintenances) and Gold ratings in the other two categories (resource efficiency and energy efficiency).

Tom Arnold, president of TRA Certification Inc. in explaining the green RV concept, said, "A green RV incorporates environmental considerations and resource efficiency into every step of the development and manufacturing process. The design, construction and operation of a green RV focus on energy and water efficiency, resource-efficient RV design and materials, and indoor air quality."

"Jayco is proud that our Jayco and Starcraft brands are among the first to be named gold-level green certified products," said Sid Johnson, Jayco's director of marketing. "It is one thing to say you are a "green" company but it is an entirely different standard when your company is certified green by an independent testing firm. Operating as a good corporate citizen has always been the Jayco way of doing business. Paying attention to environmental standards and being efficient with resources are just a couple of the ways we can demonstrate that responsibility."

Johnson stated that other Jayco and Starcraft products have yet to be tested and will be going through the same process in the near future.

Click Illustration for Larger Image

Bigfoot RV is under new active ownership, and will soon be providing parts, service and new products to the North American RV market from its facility in Armstrong, BC, Canada.

In a news release, the new management said, "Our experienced Bigfoot staff & management have a long term dedication to the Bigfoot experience. We are committed to the Bigfoot Tradition, and look forward to taking Bigfoot RV’s into the future with new and refreshed products proudly built upon the solid foundation of Bigfoot’s unmatched quality, design & customer experience. Our focus as we begin production of our world class RV’s will be maintaining the carefully designed & well-built products that Bigfoot is known for."

In addition to providing parts & service for existing Bigfoot RV’s the new management says it will soon begin production of Truck Campers & Travel Trailers, with updated offerings selected from Bigfoot’s most popular models. The company is seeking to establish distribution outlets in both Canada & the USA and will provide details regarding product availability as soon as they are confirmed.

For future updates regarding operational and product details please visit www.bigfootrv.com.

Click Illustration for Larger Image

The Precept™ by Jayco®, is designed for RVers who are as concerned about fuel economy as they are comfort. Precept raises the bar for Class C motorhomes with a combination of excellent fuel economy and full-featured luxury.

The 2010 Precept is powered by a Mercedes-Benz® 3.0L V6 CRD turbo diesel engine and a five-speed automatic transmission with overdrive. Built on a Dodge® Sprinter™ chassis and featuring rear stabilizer springs and an adaptive electronic stability program (ESP), Precept's responsive handling separates it from conventional Class C motorhomes.

The euro-style interior design is every bit as ground breaking as its MPG rating. The interior features a 22" LCD HDTV, Provincial Glazed Maple cabinetry with curved doors and drawers, decorative nickel hardware, Dream Dinette™ and high-intensity recessed halogen lighting throughout are just a few of the stylish features that make traveling in a Precept as enjoyable and it is economical. The kitchen features all the comforts of home including a three-burner stove, convection microwave, range hood and under-cabinet lighting.

Several additional features are available on the Precept in the Customer Value Package, including leather driver and passenger seats, day/night shades throughout, 6 gallon gas/electric auto ignition water heater, Touch-Screen In-Dash Sound System™ with CD/DVD and back-up camera monitor, deluxe remote-control heated side-view mirrors and bathroom power vent.

SPECIFICATIONS

Weights
Gross Vehicle Weight (lbs)	11,030
Measurements
Exterior Length	24' 8"
Exterior Height w/AC	131"
Wheel Base	170 - 1/2"
Interior Height	88 - 1/2"
Tank Capacities
Furnace, Auto-Ignition (BTU output)	25M
Fresh Water Capacity (gals) Includes W/H	37
Gray Tank Capacity (gals)	33
Toilet/Waste Tank Capacity (gals)	37
Fuel Tank Capacity (gals)	TBD
Other
Chassis/Engine Size	Mercedes-Benz 3.0L V6 Turbo Diesel
Sleeping Capacity	TBD
Storage
Exterior Storage (cu.-ft.)	TBD

A spike in attendance at RV shows around the country could be yet another indicator that the RV industry – and America’s economy – are headed for growth in 2010.

Over 50,000 consumers attended the Florida RV Super Show in Tampa this month, up 12 percent over last year’s strong attendance. Attendance at the Grand Rapids (MI) RV Show doubled over last year’s number with more than 20,000 consumers attending. And at the Ohio RV Super Show, 33 percent more consumers showed up this year than last year. The large crowds at these shows have pleasantly surprised organizers and dealers, who say that, in addition to stronger attendance, sales are also much improved over last year.

“Sales were awesome – just like the old days,” said Bob Sanders, sales manager for Dusty’s RV, about the highly successful Florida show. “We wrote 170 deals at the show, compared with 58 last year.” Sanders added that sales were across the board and included 40 motorhomes.

“We are seeing a two year pent up demand for RVs finally opening up,” said FRVTA Executive Director Lance Wilson. “Americans will only wait so long for things that they really want, and it appears they want RVs right now.”

Loren Baidas of General RV Center said consumer enthusiasm and dealer optimism reigned at the Grand Rapids Show. “The attitude of buyers was 100% better than last year,” she said. “People were in a buying mood.”

And at Greensboro (NC) RV Show, Regional Show Manager Anthony Tedesco reported an increase in attendance over last year’s show. “The response from dealers and exhibitors was extremely positive,” said Tedesco. “Show attendees were definitely excited about the RV lifestyle and that really showed. Several RV dealers reported significant growth in sales and felt very positive about the upcoming year due to this event.”

Show manager Dianne Seymour said of the Colorado RV Adventure Travel Show in Denver, “Attendees were lining up at the doors each morning, and we had quite a crowd that stayed until the show’s end every night. People were clearly excited about the RV lifestyle and eager to see what the dealers and exhibitors were offering.” Jim Humble of Windish RV agreed, adding, “It was a fantastic show. This year, we sold double the units we sold last year. This was a quality crowd that was here to buy. We are just thrilled.”

Reports from RV retail shows indicate that shoppers are impressed with new RV products that are smaller, lighter, and more aerodynamic and fuel-efficient than previous models.

“Although consumer interest in RVing remained strong even through tough times, it’s great to see that consumers are now confident enough to begin buying again,” said RVIA President Richard Coon. “Solid traffic at RV shows is another strong sign for 2010.”

An expansive $8.25 million media plan for 2010, designed to reach prospects with a wide variety of interests and media habits, will give the “Go Affordably. Go RVing” campaign broad exposure at a pivotal time in the industry’s recovery through television, print and online media.

The innovative new “Ambassadors of Affordability” animated television commercials, designed to re-energize the consumer as the economy recovers, in combination with a coordinating, redesigned website, will debut the weekend of February 12-14 in conjunction with the 2010 Winter Olympics and Daytona 500 pre-race programming on SPEED. The updated GoRVing.com website will launch February 12 as well.

“Higher RV shipments being forecast by Dr. Richard Curtin for the new year will allow us to invest $8.25 million in advertising as Americans are starting to feel more secure in their spending decisions,” said Gary LaBella, RVIA vice president and chief marketing officer. “This is great news for the campaign as it’s more than double than the 2009 budget, although still only half what we were able to spend in 2007. The increased funding is allowing us to develop a far-reaching campaign that spans many market segments.”

The Winter Olympics buy, targeting the huge family viewing audience for this major television event, includes 105 spots during Olympics programming starting Feb. 13 on NBC, along with spots on MSNBC, CNBC, USA and live daytime coverage on Universal Sports. The first SPEED spot airs Feb. 12 on the popular “Trackside” program, along with the premiere showing of a new Go RVing travel vignette featuring NASCAR personality Rutledge Wood and his family.

Throughout February and March, an additional 454 spots will air during Universal Sports’ programming coverage of World Cup Alpine Skiing, the Track & Field World Championships, American Cup Gymnastics, US Freestyle Ski Cup and more. For the first time, Go RVing will have court-side signage during 29 regular-season NCAA basketball games and 118 postseason tournament games televised on ABC, ESPN and ESPN2. Spots on continuing coverage of NASCAR, Triple Crown horseracing, Xtreme Bulls and professional bowling return to our media line-up, joined by major league baseball advertising on FOX Sports Net. MLB exposure continues through the season with an ad buy on regional cable telecast coverage; this is in addition to the arena media advertising Go RVing has sponsored in 26 MLB stadiums across the country for the past several years. Research shows that sports viewers are a fertile audience for Go RVing.

Media Buy Reaches Broad Audiences

Go RVing will reach other broad audiences with two important new buys as well as many returning buys. A cross-platform media partnership with cable’s History network is an integrated blend of television, print and web exposure throughout the spring and summer. Go RVing will run TV spots during History’s popular “Modern Marvels” and the new reality series, “American Pickers,” which landed three million viewers when it premiered in January - the most-watched premiere on History since 2007.

Ads will also run in five issues of History magazine, along with custom content in a 32-page pull-n-save Top Ten Destinations guide. On the Travel Channel, seen by avid travelers in some 90 million households, Go RVing spots and billboards will promote RVs as the best way to visit the national parks as part of a special National Parks Week sponsorship this spring.

The rest of the $4.1 million television buy remains in cost-effective direct response ads on proven cable networks like Discovery, TBS, TNT, USA, Food Network, The Weather Channel, TLC and more. With time-strapped viewers recording programming to watch at a later time, Go RVing has also teamed up with TiVo to provide customized content from the Getting Started consumer information video.

The “Go Affordably. Go RVing” print ads introduced in 2009 – the inspiration for the new TV spots -- will appear in 27 major consumer magazines that have a strong history of delivering leads, plus a good editorial environment for our ads. Emphasis was placed on reaching readers with a strong propensity to travel and a passion for spending time with family. Top publications on the plan include Arthur Frommer’s Budget Travel, Better Homes & Gardens, Sherman’s Travel, Ladies Home Journal, Woman’s Day and Good Housekeeping. The total print budget is $2.5 million.

Internet advertising – the most cost-efficient source of leads – will include banners on Google, Yahoo, National Geographic, WeatherBug, Sherman’s Travel, Dogtime.com and Weather.com, on a total budget of $1.6 million.

In addition, Go RVing will continue its low-cost, high-impact investment in social media in 2010, using Facebook, Twitter, and YouTube to generate millions of impressions for almost no cost. In 2009, Go RVing’s Facebook page was viewed over 100,000 times.

“Over the past tough year, Go RVing successfully maximized media for the dollars available and helped the RV industry build demand in a down market,” said LaBella. “With an increased budget in 2010, Go RVing will be able to stimulate even more consumer demand.”

Click Illustration for Larger Image

Pacific Dunes Ranch RV Resort Oceano, California

Sandra Bate, president and CEO of Bates International Motor Home Rental Systems, Inc., a leading recreational vehicle (RV) brand in North America, announced that Bates International has affiliated with Equity Lifestyle Properties, Inc. (ELS), a company that owns and operates resort communities in the United States and British Columbia, including Thousand Trails, to offer the "Ready Camp Go" program to all of its RV rental customers.

"Bates International is excited to join forces with Equity LifeStyle Properties, Inc. and Thousand Trails to offer exclusive resorts, featuring impressive amenities with premium rental accommodations, including RV sites, all at incredible savings at popular vacation destinations through the Ready Camp Go! Program," says Bate.

"The program provides Bates International and its franchise locations throughout North America to offer added value to our customers," adds Bates. "In addition to gaining access to the ELS and Thousand Trails portfolio of more than 150 plus properties and 67,000 public and membership sites, our customers will enjoy a wide variety of quality services and amenities at significantly discounted rates," adds Bate.

The new "Ready Camp Go!" Program makes RV camping easier and more affordable than ever by offering four money-saving programs that feature great benefits including: camping discounts as low as $20 per night; from 15 to 90 nights of discounted camping; from $250 to $1,900 in savings; reservations up to 90 days in advance … all depending on the program RVers select. "Ready Camp Go!" will be featured at all Bates Franchises throughout the United States and Canada.

"Equity LifeStyle Properties/Thousand Trails have substantial resources and widespread industry publications which tell the RV story," says Bate. "Bates International Franchises can take advantage of this network to increase their business and better serve their RV customers.

The Bates brand is recognized internationally as the first RV Rental Franchise Company in the world. Bates was named in 2007 and 2008 by Entrepreneur magazine as one of the top 500 Franchises in the United States and has been featured in The Wall Street Journal, on CNN News and in numerous RV Industry publications. Bates International is a member of the International Franchise Association, the Recreational Vehicle Rental Association, the Go RVing Campaign and the Recreational Vehicle Association of America and the Las Vegas Chamber of Commerce. For more information, call Bates toll free at 800-732-2283 or visit www.batesintl.com.

The Bates brand is recognized internationally as the first RV Rental Franchise Company in the world. Bates was named in 2007 and 2008 by Entrepreneur magazine as one of the top 500 Franchises in the United States and has been featured in The Wall Street Journal, on CNN News and in numerous RV Industry publications. Bates International is a member of the International Franchise Association, the Recreational Vehicle Rental Association, the Go RVing Campaign and the Recreational Vehicle Association of America and the Las Vegas Chamber of Commerce. For more information, call Bates toll free at 800-732-2283 or visit www.batesintl.com.

Click Illustration for Larger Image

AL-KO Kober Corporation completed the installation of new, state of the art, CNC equipment to machine axle, hub, and drum components. The total investment exceeds $3,000,000 and will generate more than 20 jobs.

“While other companies look offshore for components AL-KO is investing in the American work force” said Tim Kuppler, President. “We believe it is not only good for the local economy but gives us a substantial advantage over our competition and positions us to offer superior products to our customers”.

AL-KO, with its headquarters in Germany is the world market leader in the RV chassis and component parts segment of the market. In 2008, the AL-KO KOBER GROUP generated sales of one billion dollars.

With 50 companies on five continents, AL-KO employs more than 3,800 people. AL-KO has four facilities in the U.S and is headquartered in Elkhart, IN.

Click Illustration for Larger Image

Kay Toolson (left), President of Monaco RV, and John Horton (right), CEO of Lazydays.

Since opening for business in 1976, Lazydays has strived to provide the perfect RV purchase and ownership experience by treating both their customers and business partners as members of their family.

Today, Lazydays is proud to announce an addition to the family with the newest line of motorhomes by Monaco RV.

Lazydays CEO John Horton believes that Lazydays and Monaco share a passionate dedication to RVers that has resulted in scores of happy customers in the past and will continue to grow as the RV industry moves into the future. "Over the past decade, Lazydays and Monaco have cultivated a strong relationship built on trust and the mutual devotion to helping RVers fulfill their dreams," said Horton. "We look forward to building on this relationship. As a longtime top Monaco dealer, we are confident that Monaco RV will be a market leader for many years to come."

Monaco RV President Kay Toolson asserts that Lazydays' commitment to its customers is extraordinary and that both Lazydays' and Monaco's tremendous devotion to the RVer is a sign that the future is bright for those who love RVing. "It has always been our goal at Monaco, as it has with Lazydays, to take care of our customers better than any competitor ever could," said Toolson. "The bond between our two companies is going to make the experience for our mutual customers the best it can possibly be. We look forward to many successful years together."

Click Illustration for Larger Image

Go RVing has tipped off a new college basketball sponsorship for 2010 featuring courtside signage at nationally televised games on ABC, ESPN and ESPN2.

First appearing during the January 6 game between Duke -- basketball’s top TV draw -- and Iowa State, Go RVing sponsored bold green and white signage (pictured, right) that was featured beneath the scorer’s table.

During the game, the GoRVing.com logo appeared on the rotating courtside sign system and was televised several times, including several closeup views. Both the courtside audience and the TV viewers received significant exposure to the Go RVing logo.

Go RVing’s NCAA sponsorship includes courtside signage at 29 regular-season games between January 6 and March 3, and 118 post-season games within NCAA tournaments. A total of 28 million fans attend NCAA Men’s Basketball games each year and hundreds of millions more watch them on television.

Higher RV shipments being forecast by the University of Michigan for the new year will allow Go RVing to spend $8.25 million on media in 2010 - approximately half of the 2007 budget but much more than double the 2009 budget.

“We’re very happy to have a more robust budget to invest in Go RVing advertising this year,” said Gary LaBella, RVIA Vice President and Chief Marketing Officer. “The industry needs it now more than ever as we try to come out of this down period in our history.”

The additional media dollars will allow Go RVing to run more television ads to showcase the new, animated “Ambassadors of Affordability” commercials received with accolades by the industry at the Louisville show. Spots on cable and weekend network coverage of the Winter Olympics starting February 12 in Vancouver will launch the new campaign on NBC/Universal Sports, followed by renewed advertising on SPEED channel NASCAR programming. Major league baseball advertising on FOX Sports Network is also being added to the plan, and the print and interactive buys are also being greatly expanded. Full details of the 2010 new campaign launch will be released later this month.

The continuation of Go RVing advertising during the recession, though drastically cut, generated significant awareness and leads to help spur the industry recovery now underway. During the second half of 2009, Go RVing web visits were consistently higher than 2008, on a month to month basis, demonstrating the campaign’s impact in stimulating consumer interest in RVs. A total of over 2.5 million web visits were logged in 2009, down a third from the previous year but still significant. 2009's $3.5 million media budget was the lowest since the Go RVing campaign began in 1997.

The National Association of State Park Directors has released a brand new survey of state parks that has some very encouraging news – for 28 state park systems reporting on camping activity for calendar year 2009, all but one reported an increase in camping.

Hawaii, the sole exception, has experienced a very significant state-wide drop in tourism. The average increase in campground stays for 2009 over 2008 for the 28 states was 7.38%. These states reporting an increase in state park camping also reported a significant increase in overall state park visitation with just two states reporting declines. The overall increase in visits for 2009 was 6.94%.

To read the survey, click here.

Affinity, the nation’s largest provider of outdoor recreation clubs, services, media and events, announced today that is has entered into a non-binding letter of intent with a private equity firm to fortify its capital structure. The transaction will provide $70 million in new funding and award the firm a future economic interest in Affinity.

“This new source of capital will allow Affinity to reinvigorate its growth strategy and put the company on a more secure financial footing going forward,” said Mike Schneider, CEO of Affinity. “In spite of the severe downturn in the RV industry this last year, we are pleased the company has come through this difficult period and will now be able to grow with the industry’s anticipated recovery.”

A multi-media company, Affinity is well known for managing several membership clubs including the Good Sam Club, the world’s largest RV owner’s organization, in addition to operating numerous consumer and business websites, publications and shows for RV, powersports and marine enthusiasts.

The company also owns Camping World, the largest after market retailer in the RV industry with over 75 locations throughout the United States.

Thor Industries Inc. is loaning $10 million to the owners of one of its RV dealer networks.

Shelby County-based Thor (NYSE:THO) made the loan to be used for working capital by FreedomRoads LLC, whose 47 dealerships across the country accounted for 15 percent of Thor’s RV sales in fiscal year 2009, according to a recent filing with the U.S. Securities and Exchange Commission.

Principal on the 12 percent loan is due at the end of the next four years with the majority — $7.4 million — due in 2014. Interest payments are scheduled to be made quarterly.

Thor officials could not be reached for comment.

Officials from Airstream Inc., a Thor subsidiary also based in Shelby County, recently told the Dayton Business Journal the company has doubled output since August and has recalled more than 50 workers. Airstream also plans to hire another 25 in the first quarter, bringing its employee count to 240 after hitting a low of 160 this year.

In the face of the worst truck market in 47 years, Navistar International Corporation (NYSE: NAV) delivered strong fourth-quarter net income, resulting in a solid profit for the fiscal year ended Oct. 31, 2009.

“Despite current economic challenges, we have remained focused on our three-pillar strategy which includes being profitable in the toughest of times while investing in our future for profitable growth,” said Daniel C. Ustian, Navistar’s chairman, president and chief executive officer.

Driven by a pickup in fourth-quarter commercial truck volume and continued military sales, the company reported 2009 fourth-quarter net income of $86 million, equal to $1.19 of diluted earnings per share, on sales and revenues of $3.3 billion. Fourth-quarter 2009 earnings were reduced by charges and costs that totaled $42 million (pre-tax), or $0.58 per diluted share. These charges included a $31 million asset impairment charge related to the idling of the Chatham, Ontario, and Conway, Ark., manufacturing facilities and an $11 million charge related to company’s refinancing of its capital structure. In the fourth quarter a year ago, Navistar reported a loss of $343 million, equal to $4.81 of diluted loss per share, on sales and revenues of $3.9 billion. The 2008 fourth-quarter loss resulted from asset impairment and related charges of $385 million (pre-tax), or $5.37 per diluted share, arising from strategic changes in the company’s Ford diesel engine business.

Net income for the fiscal year ended Oct. 31, 2009 totaled $320 million, equal to $4.46 of diluted earnings per share, on net sales and revenues of $11.6 billion. Net income benefited from a settlement with Ford Motor Co. that totaled $160 million (pre-tax), equal to $2.19 of diluted earnings per share. Excluding the Ford settlement and fourth-quarter charges and costs as referenced above, fiscal 2009 net income would have totaled $205 million, equal to $2.86 of diluted earnings per share.

In fiscal 2008, Navistar reported net income of $134 million, equal to $1.82 of diluted earnings per share, on net sales and revenues of $14.7 billion. Earnings in 2008 were impacted by asset impairment and other related charges of $395 million (pre-tax), or $5.39 per diluted share, arising from strategic changes in its Ford diesel engine business. Without these costs, net income would have been $528 million, equal to $7.21 of diluted earnings per share.

Manufacturing segment profit was $232 million for the 2009 fourth quarter and $836 million for the full year, compared with a manufacturing segment loss of $168 million for the 2008 fourth quarter and manufacturing segment profit of $693 million for the full year.

“During one of the weakest economies we can recall, we are pleased with our performance and our ability to continue to invest in the long-term future of the business,” said A.J. Cederoth, Navistar’s executive vice president and chief financial officer. “As a result, we believe we are well positioned to capitalize on a variety of opportunities that lie ahead.”

The company had previously stated it anticipated manufacturing cash balances for the year in the range of $700 million to $800 million and it in fact closed 2009 with a manufacturing cash balance of $1.2 billion compared with $751 million as of the prior quarter ended July 31, 2009. “The steps taken in 2009 have positioned us to move forward with our operations when the economy continues to recover in 2010,” Cederoth said.

Continuing on its path to meet the latest emissions requirements through its advanced EGR (exhaust gas recirculation) MaxxForce® engines, the company said it is prepared for a successful engine launch in the months ahead. In early December, 28 IC Bus™ school buses meeting 2010 emissions requirements were delivered to the Columbus, Miss., school district, marking the first 2010-compliant diesel buses to be delivered to its customers. In preparation for the launch of its 2010-compliant engines, Navistar engineers have conducted extensive testing and validation over the last two years, accumulating more than 15.7 million test miles.

“We believe that our customer-friendly solution positions our products with a significant competitive advantage,” said Ustian.

The company continues to advance strategic joint venture and acquisitions that align with its strategic goals, including NC2, the company’s global commercial truck joint venture with Caterpillar Inc., the all-electric commercial truck venture with Modec Limited of the United Kingdom, and the acquisition of the engine components business from Continental Diesel Systems US, LLC. In December, Navistar also completed its acquisition of the cement mixer manufacturing business of Continental Mfg. Company, Inc., and invested in Danish technology company Amminex, which will offer it another tool to explore cost-effective, customer-friendly technologies that fit the company’s advanced EGR platform. The company believes these initiatives and expansions will be key contributors to its future success.

“Our actions have enabled us to deliver exceptional 2009 results, while simultaneously making it possible for us to succeed in an improving economy and deliver continued profitability over the next several years,” said Ustian. “The momentum established in the wake of these accomplishments positions us well for long-term success and to take on the challenges that 2010 will pose for all in our industry.”

The company anticipates that total truck industry retail sales volume for Class 6-8 trucks and school buses in the United States and Canada for the year ending Oct. 31, 2010, will be in the range of 175,000 to 215,000 units.

Segment Results

• Truck — Decreased U.S. military sales, lower volumes in traditional markets and higher material costs contributed to the truck segment’s lower segment profit of $147 million for the year ended Oct. 31, 2009, compared with segment profit of $805 million in 2008, a year that included major U.S. military sales as part of the company’s Mine Resistant Ambush Protected (MRAP) vehicle program. Navistar increased its traditional market share across most classes during the fourth quarter and year ended Oct. 31, 2009. The market share of its Class 8 heavy duty vehicle has been bolstered by a 6 percentage point growth for the 2009 fiscal year compared to the same period in 2008. The increases are primarily driven by the growing popularity of the most fuel efficient Class 8 truck on the road — the International® ProStar® — and the continued purchase of trucks by larger fleets, as well as U.S. military procurements.
• Engine — Although engine unit volumes continued to lag the prior year, the Engine segment delivered a $253 million segment profit in fiscal 2009, including the impact of the increased equity ownership in Blue Diamond Parts, improved fourth-quarter shipments to our truck segment and the impacts of the Ford settlement, compared with a fiscal 2008 segment loss of $366 million which includes $395 million of asset impairment and other related charges to its diesel engine business for Ford pickups. Total engine unit volumes declined by 76,200 units in fiscal 2009. The development of the company’s 15-liter program is progressing as planned with the first demo units now being delivered to key customers for field testing.
• Parts — Strengthened by continued strong sales to the U.S. military, the Parts segment reported a fiscal 2009 segment profit of $436 million, an increase of 72% over the prior year period, on sales totaling $2.2 billion, compared with a segment profit of $254 million on sales of $1.8 billion a year ago. The improvement in profit is primarily the result of its ability to expand into adjacent markets, primarily the military, without significant investment in product development or distribution infrastructure. Military sales increased by $519 million, which more than offset decreased demand caused by the global economic climate.
• Financial Services — Despite the challenging economic environment, the financial services segment continues to demonstrate improvements as it delivered a segment profit of $40 million in fiscal 2009, compared with a segment loss of $24 million in 2008. The impacts of declining portfolio balances were offset by higher earnings from increased interest rates and fees charged to dealers, retail customers and the manufacturing operations. Navistar Financial Corporation (NFC) continues to demonstrate its ability to access diversified funding sources to help Navistar dealers and customers finance equipment. In December, NFC successfully refinanced its bank credit facility with a new three-year revolving credit facility and term loan totaling $815 million and completed a private asset sale and secured loan, which generated proceeds totaling $304 million with one of its relationship banks. In November, NFC also issued $350 million in three-year asset-backed securities to support dealer inventory funding, in a deal eligible for funding under the U.S. Federal Reserve’s TALF (Term Asset-Backed Securities Loan Facility) program, and completed a $299 million retail securitization in April. With the completion of the TALF deal and the refinancing of its bank facility, NFC has completed its 2009 refinancing actions.

Click Illustration for Larger Image

MaxxForce® 11 - Big Bore

With a full year in the marketplace and more than 5,200 units built, Navistar’s (NYSE: NAV) MaxxForce® 11- and 13-liter big bore heavy-duty diesel engines are providing customers with a new level of performance, drivability and fuel efficiency.

“Since delivering the first units in 2008, we’ve consistently received positive feedback from our customers on the outstanding performance and fuel economy characteristics of our MaxxForce big bore engines,” said Jack Allen, president of Navistar’s North American Truck group. “As we prepare for the launch of our 2010 EPA-compliant Advanced EGR engines early next year, we’re delivering a customer-friendly, no-hassle solution that places emissions compliance on us, the manufacturer, not the customer.”

MaxxForce big bore diesel engines were designed and engineered specifically for the International® WorkStar®, International TranStar® and Internationl ProStar® Class 8 commercial trucks. Using the latest in innovative technologies—from a compacted graphite iron (CGI) block to a high-pressure, common-rail fuel system and advanced electronic controls—the MaxxForce 11 and MaxxForce 13 deliver outstanding fuel economy, excellent power and torque, and quiet operation with low noise, vibration and harshness. Several customers experiencing these benefits firsthand have shared their stories in a series of short videos available at www.MaxxForceTV.com.

Convenience, Performance and Outstanding Fuel Economy

One customer impressed with its new MaxxForce big bore engines is the Brockway-Smith Company (BROSCO), a wholesale millwork distributor based out of Andover, Mass.

“What really drove us toward the MaxxForce engines were the upcoming emissions requirements,” said Al Dirth, BROSCO’s vice president of operations. “It seemed like a no-brainer. I didn’t want to get into a system that would require us to put in an extra urea tank, which would need an extra heating and cooling system, etc. To me, if I could make my life simpler, why not do it?”

Beyond the customer-friendly simplicity of the MaxxForce big bore, Tennant Truck Lines, Inc. (TTL) of Orion, Ill. is realizing tremendous improvements in fuel economy. With more than 75 trucks in its fleet, TTL is an open deck carrier that transports heavy farming machinery.

“It’s a tough time to be in this business, and with fuel currently our biggest expense, we’re trying to cut costs wherever we can,” says Bob Tennant, president of TTL. “Compared to the competition, our MaxxForce 13s are getting upwards of a half-mile to the gallon better fuel economy on the same haul.”

“It wasn’t that long ago, to get even seven miles-per-gallon was unheard of in a semi-truck,” adds Gary Holderness, a TTL driver. “And, to be getting the kind of fuel mileage I get, eight miles-per-gallon, that’s way up there.”

Another customer impressed with the performance and fuel efficiency of the MaxxForce big bore is TC Trans, Inc. Based out of Blaire, Wash., TC Trans specializes in cross-border freight services, with loads going into and out of Canada.

“Switching to the new technology in the MaxxForce big bore is one of the best things we’ve done,” said Chuck Schamel, vice president of TC Trans. “We’ve actually run our MaxxForce 13s against the other 15-liter engines and we’re able to stay right with those trucks. On top of that, the MaxxForce is getting about eight percent better fuel economy than a15-liter—and that’s a huge difference. Every ounce of fuel that stays in the tank, that’s less money that I’m paying out of my pocket to get the job done.”

A Smooth, Quiet Ride
Built on a lightweight CGI block, MaxxForce big bore engines deliver remarkably low noise, vibration and harshness characteristics, helping the International ProStar cab achieve best-in-class quietness.

“It’s the quietest engine I’ve ever driven in my life,” adds Tennant. “I was down at our terminal near the Moline airport and was walking around behind the trailers. That MaxxForce is so quiet, it wasn’t until I heard the fan kick on that I realized the engine was running. I quickly woke up the driver to tell him he wasn’t supposed to be idling!”

Mike Curtis, a BROSCO driver agrees. “It’s like driving your own pick-up truck. “You’re climbing a pretty steep hill with the engine at 1,500 rpm and all you can hear is a slight hum. It goes down the road smooth and the engine’s about as silent as a graveyard.”

Navistar International Corporation is a holding company whose wholly-owned subsidiaries and affiliates produce International® brand commercial and military trucks, MaxxForce® brand diesel engines, IC Bus™ brand school and commercial buses, Monaco RV brands of recreational vehicles, and Workhorse® brand chassis for motor homes and step vans. It also is a private-label designer and manufacturer of diesel engines for the pickup truck, van and SUV markets. The company also provides truck and diesel engine parts and service. Another affiliate offers financing services.

Winnebago Industries, Inc. (NYSE:WGO), the leading United States motor home manufacturer, today reported improved financial results for the Company’s first quarter of fiscal year 2010.

Revenues for the first quarter of fiscal 2010 ended November 28, 2009 were $81.0 million, an increase of 16.7 percent, versus $69.4 million for the first quarter of fiscal 2009. The Company reported an operating loss of $6.0 million for the quarter, versus an operating loss of $16.9 million for the first quarter of fiscal 2009. Net loss for the first quarter was $1.3 million versus $9.6 million for the first quarter of fiscal 2009. On a diluted per share basis, the Company had a net loss of 5 cents for the first quarter of fiscal 2010 versus a net loss of 33 cents for the first quarter of fiscal 2009. The net loss for the first quarter reflected the positive impact of $4.9 million in tax benefits associated with additional fiscal year 2009 net operating loss carryback due to recent tax law changes; however, no tax benefits have been recorded on first quarter fiscal 2010 pre-tax losses which are not immediately subject to refund.

“We are extremely pleased to see an increase in revenues, as well as posting a small gross profit in our first quarter,” said Winnebago Industries’ Chairman, CEO and President Bob Olson. “As difficult as this recession has been for Winnebago Industries and the entire RV industry, we believe the worst may be over.”

Winnebago Industries’ sales order backlog was 1,521 motor homes at November 28, 2009, an increase of 350 percent compared to the end of the first quarter of fiscal 2009. This also represents an increase of 62 percent from August 29, 2009, the end of our fourth quarter. “The increased demand for our products is particularly noteworthy since it is seasonally very unusual to have a significant increase at this time of year,” said Olson. “We have seen particular strength in the backlog for our Class A gas and diesel products. Due to the escalation of our sales order backlog, we have increased our production levels and during the first quarter of fiscal 2010, our employment grew by approximately 350 employees.”

“While the economic environment, the availability of credit and the level of retail demand remain tenuous, we believe that dealer inventory has finally bottomed out,” said Olson. “Inventory of Winnebago, Itasca and ERA products on our dealers’ lots declined 52 percent to 1,567 motor homes as of November 28, 2009 versus 3,269 motor homes as of the end of the first quarter of fiscal 2009. Retail sales have been much higher than wholesale shipments throughout the past 18 months, providing further opportunity for added growth in the future through inventory replenishment even without an increase in retail demand.”

According to Statistical Surveys, Inc., the retail reporting service for the RV industry, Winnebago Industries’ gained market share in the combined Class A and C markets with 19.3 percent for the first 10 months of calendar 2009, compared to 18.3 percent for the same period last year.

“We had an excellent reception of our new 2010 products at the recent RVIA National RV Trade Show in Louisville, KY,” continued Olson. “We were pleased with the increased level of orders placed during the show as compared to last year. Many dealers also indicated they are interested in carrying fewer manufacturers’ product lines on their lots, with the intention to partner with manufacturers who are financially stable and able to provide product, sales and service support for the long-term.”

On December 15, 2009 Beaudry RV announced a reduction in force for both of their Arizona locations. Between the two dealerships, Beaudry RV released a total of 51 employees. However, with over 100 current employees, Beaudry is still the #1 employer of RV Retail and Service personnel in the state of Arizona.

“Our decision was a long thought-out one, and after exhausting all other efforts, it was decided that the reduction could not be put off any longer and that it is an important part of the restructuring that prepares the company for the anticipated industry growth in 2010. It is regrettable, these decisions had to be made so close to the holiday season.” said Beaudry Motor Company CEO Thomas Sylvester.

At the 2009 RVIA industry conference in December, University of Michigan economist Richard Curtin forecasted a 27% year over year increase in RV shipments for 2010. In preparation for the anticipated growth, Beaudry RV has had a $7,000,000 increase in new inventory in the last 30 days, one of the largest purchases of wholesale inventory made by a dealer in the US. Beaudry RV has also been selected by a prominent industry lender to liquidate their repossessed and repurchased inventory.

Currently Beaudry is preparing for their 2nd Annual Western RV Show & Sale, January 29 – 31, 2010. This three day event is expected to draw over 5,000 RV enthusiasts to stay at the Beaudry RV Resort and to visit the Tucson dealership for RV seminars, vendors and to see the latest RV floor plans and models. Beaudry RV has a 25 year history of these annual “feature” events.

“For all of us at Beaudry, 2009 has been a year for overcoming financial and operational hurdles. We are all disappointed that so many of our people will be unable to move forward with us as we proceed into a very exciting 2010. The employees who remain are hard working individuals that will ensure the success of Beaudry and the continued focus on customer satisfaction.” said Dundee Kelbel Vice President of Operations

Click Illustration for Larger Image

RVIA’s upbeat trade-only National RV Trade Show, held in Louisville December 1-3, is one more sign of the industry’s recovery from reduced shipments due to the recession, tight credit markets and historically low consumer confidence.

While 2009 RV shipments through October were down 38.8 percent from 2008, attendance at the Louisville show was virtually unchanged. A total of 8,323 RV dealers, warehouse distributors, accessory store owners, campground operators and exhibitors attended this year’s event — down just 1.2 percent from 2008. There were 2,864 dealer representatives in attendance, a decline of 2.4 percent from 2008. A total of 1,294 dealerships attended — down only 6.7 percent from 2008.

Despite tough economic conditions, show attendees noted a palpable optimism as a result of an array of industry factors including rising shipments in recent months, strong consumer interest in a future purchase, robust travel intentions among current RVers, and manufacturers rehiring workers and returning to a full production schedule.

“We wrote more orders in the morning of the first day that we did in three days last year,” said Ned Collins, CEO of A-Liner.

“This year, dealers are getting more retail financing, and their customers are more upbeat,” said Bob Tiffin, president of Tiffin Motorhomes.

An RV industry recovery is potentially a good sign for the broader economy — in the past four economic downturns, RV shipments were a leading indicator of both recession and recovery.

After reaching their lowest point in the first quarter of 2009, RV shipments have steadily grown, reaching their highest point in September. RV shipments in October were 23 percent higher than the previous October. On a seasonally-adjusted annual rate, October shipments reached 216,000 units — topping 200,000 for the third consecutive month. RV shipments are projected to grow 27.6 percent in 2010.

The National RV Trade Show got off to a rousing start with the "Outlook 2010: Let the Sun Shine" breakfast kicking off the show with a strong message of optimism. Despite the smaller show this year, attendance at the event remained high, with more than 1,000 filling the KEC ballroom for a two-and-a-half hour program that featured substantive presentations and entertainment.

“This year’s Outlook breakfast was one of the best,” said Dwayne Nickel of Dicor Corp. “It was relevant for today’s market with messages for tomorrow’s product and buyer. I especially appreciated the demographic profile of the new buyer.” Tom Gaither of Affinity Events added, “‘Let The Sun Shine’ was the perfect message for the RV Industry…great message…great job!”

Airstream, a leading RV manufacturer in North America, announced that it has increased its production by 25% since October in order to meet growing market demand. Furthermore, the company is scheduled to expand production by another 25% in January.

In addition to doubling its net output in five months, Airstream’s production backlog has also more than tripled since last year. As a result, Airstream will expand its production workforce by 35% to support the boost in production and demand.

Despite the adverse economic climate in the RV industry over the last 18 months, Airstream’s recent performance may well indicate a turnaround for the industry as a whole. Historically, the RV industry has also served as an indicator for the general health of the overall economy.

“Like any other industry, ours took a significant hit over the last couple of years,” said Bob Wheeler, CEO of Airstream. “As difficult as it was to streamline our operations during this period, we now feel optimistic that Airstream is back on the road to recovery.”

Wheeler also noted that dealer confidence for the upcoming selling season appears to be strong and that lenders seem more willing to provide commercial credit to the industry as a whole.

Click Illustration for Larger Image

Last week at the National RV Trade Show in Louisville, Kentucky, Roadtrek Motorhomes Inc. introduced the SS-Ideal - an exciting new layout on the smallest Sprinter van – the most fuel efficient chassis in the RV industry.

Inside is the industry’s first and only slide room out the rear doors of a class B (patent pending). With the slide room retracted behind the rear doors, you’ll have the convenience of less than 20 feet of vehicle length when parking and driving. Open the rear doors to extend the slide room for an extra 3 feet of living space when you reach your final destination for the day. By using the existing rear door opening, the vehicle’s original structural integrity is not compromised in any way.

The slide-out allows an extra 3 feet of vehicle length to dedicate to a larger permanent bathroom, larger 5 cu. ft. refrigerator and more storage (including an area specifically made for those large reclining lawn chairs). The slide room contains half of the double bed which converts to a sofa (with 2 seat belts).

Along with the sofa, a table and two jump seats create a nice rear seating area for four. A table for the two front captain seats provides a seating area separate from the rear bed.

Dealer reaction to this new model was excellent. “We sold 19 the first day of the show!” exclaimed Roadtrek chairman Jeff Hanemaayer. “I knew it would sell well after using the first prototype personally on two trips this past summer and fall. It has the livability of a much larger unit when you’re at the camp site yet it’s so easy slip into a regular sized parking spot” continued Hanemaayer.

Base MSRP is USD $97,110 in the U.S. and CAD$104,000 in Canada. The SS-Ideal is already in production and will be available to see at dealers just after New Year’s Day.

Roadtrek Motorhomes Inc. is a proud and successful member within its community. It manufactures the #1 selling class B motorhomes in North America (since 1990). For other information, visit www.roadtrek.com/PR or call 888-ROADTREK (762-3873) or sales@roadtrek.com.

Click Illustration for Larger Image

RVIA President Richard Coon

After a stormy year, an enthusiastic audience of 1,000 cast an optimistic eye to the future of the RV industry at the Dec. 1 “Outlook 2010: Let the Sun Shine” kickoff breakfast to the 47th Annual National RV Trade Show in Louisville. In a presentation titled, “Radiant, Relevant, and Ready,” RVIA President Richard Coon (pictured, right) reported that the RV industry is primed and ready for recovery.

Coon emphasized the continued popularity of RVing among customers and potential buyers and the recent uptick in wholesale RV shipments as evidence that the worst of times may be over for the RV industry.

“We have survived the Great Depression…numerous recessions and market downturns…fuel crises…acts of terrorism and wars. But we have endured,” Coon said. “Why? Because RVs are woven into the fabric of America. Americans love RVing, they love our products and how they enrich their lives, allowing them to spend time in the great outdoors with loved ones.”

He pointed to a strengthening stock market, slowing job loss, higher productivity, increasing home sales, and rising manufacturing hours as reasons for economic optimism; while noting that weak consumer confidence, continued high unemployment, and anemic consumer spending still present challenges.

Slight Bump in Attendance, Upbeat Mood Mark Day One of National RV Trade Show Attendance at the 47th National RV Trade Show was up 1.2% from 2008, according to RVIA registration data, and attendees described the mood as “upbeat” at the conclusion of day one of the show. Attendance was 7,508 on day one this year, compared to 7,421 last year. Individual dealer registrants were down by 72 (from 2,545 in 2008 to 2,473) or 2.8%. The RV industry’s premier event, the 47th National RV Trade Show runs through Thursday, December 3.

But the most telling sign that the RV industry is on the road to recovery can be found in wholesale shipment numbers, which have been trending upward for several months. Coon reported that, in October, total units were 16,600, an increase of 23 percent over October 2008 shipments.

Seasonally adjusted, October shipments hit an annual rate of more than 216,000 units, marking the third consecutive month that annualized shipments topped 200,000 units.

Based on these positive developments, Coon reported that University of Michigan economist Dr. Richard Curtin now forecasts wholesale shipments to finish this year at 159,500 units.

Looking ahead to 2010, Dr. Curtin sees RV shipments climbing by 27 percent to 203,500 units, with increases spread across all vehicle types:

• Travel trailer shipments are expected to climb 31 percent to 130,400 units
• Fifth wheels are expected to jump 25 percent to 42,800 units
• Folding camping trailers will increase by 11 percent to 13,900 units
• Truck campers will see an 11 percent rise to 2,000 units.
• Motorized segments are also expected to see gains:
• Type A motorhome shipments are set to rise 20 percent to 6,100 units.
• Type B motorhomes will hit 1,400 units on 17 percent growth Type C motorhomes will increase by 30 percent to 6,900 units.

During his talk, Coon briefly outlined RVIA’s plans to lead celebrations of the RV industry’s 100th Anniversary in 2010, and encouraged industry members to take part in noting the proud past and bright future of the industry. “As we head into a new year, we should all resolve to have the courage to believe in our industry’s recovery, and resolve to overcome these difficult times” he said.

Hosted by RVIA Chairman of the Board Jim Sheldon, the popular market expansion showcase also featured engaging tales from the road by the Mike Wolfe and Frank Fritz, hosts of History’s new show, “American Pickers;” the debut of innovative new Go RVing ads set for launch in early 2010; a hilarious appearance by Silvio DiSalvatore, the winner of NBC’s hit reality show “Great American Road Trip;” and a broad perspective on the industry’s history by RV historian and RVIA Spirit of America Award winner David Woodworth. The event concluded with a stirring tribute to the RV industry as it embarks on its 100th year.